When visitors and customers first visit our site, they will be asked via our consent tool to make a selection of which cookies and external services are used based on their visit to our online offering. It is emphasized that external services will only be loaded after active consent by website visitors.

Web analysis with Google Analytics

This website uses Google Analytics, a web analysis service provided by Google Inc. ("Google"). Google Analytics uses so-called "cookies", which are text files stored on your computer that enable an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. If IP anonymization is activated on this website, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google. You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and Google processing this data by downloading and installing the browser plug-in available under the following link (http://tools.google.com/dlpage/gaoptout?hl=de).

You can prevent Google Analytics from collecting data by clicking on the link below. This will set an opt-out cookie that prevents the future collection of your data when you visit this website:

Disable Google Analytics.

For more information on Google's terms of use and data protection, please visit http://www.google.com/analytics/terms/en.html and https://www.google.com/intl/en/policies/. Please note that Google Analytics has been extended on this website with the code "anonymizeIp" to ensure anonymized collection of IP addresses (so-called IP masking).

Google Tag Manager

We use the Tag Manager service from Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google") to manage our website and to integrate cookie-based technologies. For this purpose, your IP address is transferred to a server of Google each time you visit one of our websites, which may also be located in the USA. The IP address is not stored by Google as part of the Tag Manager service and is only used to integrate the technologies managed by the Tag Manager. The Tag Manager itself does not set any cookies.

Google Adwords

As an AdWords customer, we also use Google Conversion Tracking, an analysis service provided by Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA; "Google"). Google AdWords places a cookie on your computer ("conversion cookie") if you have reached our website via a Google ad. These cookies expire after 30 days and are not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, we and Google can recognize that someone clicked on the ad and was redirected to our site. Each Google AdWords customer receives a different cookie. This means that cookies cannot be tracked through the websites of AdWords customers. The information obtained with the help of the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers can determine the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, advertisers do not receive information that can be used to personally identify users. If you do not want to participate in the tracking process, you can also reject the necessary cookie, for example by using a browser setting that generally deactivates the automatic setting of cookies. You can also deactivate cookies for conversion tracking by setting your browser so that cookies from the domain www.googleadservices.com are blocked.

Google Remarketing

Our sites use Google's retargeting technologies. This service is provided by Google Inc. 1600 Amphitheater Parkway Mountain View, CA 94043, USA. This allows us to display targeted, personalized, and interest-based ads to visitors to our sites. The ads are displayed based on a cookie-based analysis of past usage and browsing habits. To our knowledge, no personal data is stored in the process. For this purpose, a cookie is stored that collects anonymized data about user interests and customizes advertising based on this information. These cookies are small text files that are stored on your computer or mobile device.

You can permanently reject the use of cookies for retargeting by disabling Google's interest-based advertising here: https://www.google.com/settings/ads/onweb/For more information and the privacy policy, please refer to Google's privacy policy at http://www.google.com/policies/technologies/ads/

Meta Pixel

We use the Facebook Pixel for tracking purposes. The Meta Pixel is a web analysis service provided by Meta Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA). It allows us to measure the effectiveness of our advertising on Facebook and to better understand user actions on our website. The data collected by the Meta Pixel is anonymous and does not contain personally identifiable information. By using this pixel, we aim to provide you with a more individual and relevant online experience.

For detailed information on data collection and use by Facebook, as well as your rights and options, please refer to Facebook's privacy policy at https://www.facebook.com/about/privacy/

Data storage: Web shop
The following data is stored for the purpose of contract processing: Name, address, date of birth, height, weight, shoe size and riding ability of the buyer. The data provided by you is required for the fulfilment of the contract or the implementation of pre-contractual measures. We cannot conclude the contract with you without this data. Data will not be transferred to third parties, with the exception of the transfer of credit card data to the processing bank/payment service provider for the purpose of debiting the purchase price and to our tax advisor to fulfil our tax obligations.

If the purchase process is cancelled, the data stored by us will be deleted. If a contract is concluded, all data from the contractual relationship will be stored until the expiry of the tax retention period (10 years).

The data on name, address, purchased goods and date of purchase are also stored until the expiry of product liability (10 years). Data processing is carried out on the basis of the legal provisions of Art. 6 para. 1 lit. a (consent) and/or lit. b (necessary for contract fulfilment) of the General Data Protection Regulation (GDPR).